Campaign Project: Regrow Tasty 2021
Student project 2021
This campaign is a continuos project from Rooma Tasty branding design.
Regrow Tasty is a 3-Day Challenge that aims to raise awareness for food waste. This is a collaboration campaign with The Lost Food Project (TLFP) to raise funds for the people who are less fortunate. Some fun activities are provided, and participants can enjoy the home-cooked meal that prepared by Rooma Tasty. The goal of this campaign is encourage people start to do a small changell and make a big difference to the environment.
4 characters design poster is created to promote the Regrow Tasty campaign.
The concpets of poster design are 4Fs which are Food, Fun, Fresh and Friendly.
The concept of campaign
- A new experience; a new taste of food.
- Regrow; a 2nd chance to grow. (food)
- We relearn and regrow together through the process.
- Hence, start the challenge to "grow" new eating habits and a new lifestyle.
- Regrow; a 2nd chance to grow. (food)
- We relearn and regrow together through the process.
- Hence, start the challenge to "grow" new eating habits and a new lifestyle.
There are farmer, chef, volunteer, and consumer. We believe that to raise awareness of food waste need to involve people from different categories (or area), and each of us has individual responsibility (or mission) to save the food.
Touch points of Regrow Tasty campaign.
The motion graphics of digital banner.
The idea of finish eating the food to reveal the "reward".
A brief review of Rooma Tasty branding identity design.
Thank you!
Wish you have a Tasty Day :D
